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It’s so funny watching every platform think the other has it all figured out. TikTok tries to get people to film long-form vertical videos and YouTube encourages their “shorts” feature…
The goal of every platform is to hold the user there for 100% of their screen time.
If they leave to do something, anything, else, they have failed.
reels were the absolute downfall of instagram. Compared to pre-reels it’s such a shithole now.
You make it sound like instagram wasn’t a shit hole before reels…
it wasn’t. It was just a place where people shared pictures. The algorithm actually worked, recommended you accounts that you followed and liked and that was it.
Reels came out and that went sideways. The algorithm started pushing nothing but shitty meme accounts and the ads are nothing but ‘coaches’ talking about ‘scaling’ (yeah dude, some account with 30 followers totally convinces me that you can do that)
I enjoyed TikTok, and watched it far more, when the videos were shorter. Now it seems every video is 3+ minutes.
This is the best summary I could come up with:
Creators who’ve been on TikTok for more than three months will be eligible for the viewership boost, as long as the videos are not ads or from political parties.
Most people who watch TikToks do so on their phones, which lends perfectly well to the vertical video format.
Most YouTube videos tend to be 10 minutes or longer (think of “a week in the life” vlogs) for monetization reasons rather than the bite-sized-length content for which TikTok is famous.
This isn’t the first time TikTok has encouraged its most valuable asset, its creators, to post more YouTube-like content on the platform.
Its new paywall program, Series, lets users make collections of videos, up to 20 minutes long, for paying subscribers.
With horizontal videos — and an increasing preference for longer content — creators might be tempted to cannibalize their YouTube material instead.
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