It’s also good for business. If someone comes in not knowing about Souls games and starts seeing it, they’ll wonder why it’s called that.

I played both Metroid and Castlevania when I was a kid so I knew where those came from. I quit gaming for a decade or so and didn’t know anything about Souls-like games when I got back. I started seeing it everywhere and it made me curious. Now I’m a fan of From and games like what they put out.