Some article websites (I’m looking at msn.com right now, as an example) show the first page or so of article content and then have a “Continue Reading” button, which you must click to see the rest of the article. This seems so ridiculous, from a UX perspective–I know how to scroll down to continue reading, so why hide the text and make me click a button, then have me scroll? Why has this become a fairly common practice?
It depends on the site. A recipes site is trying to get as many impressions as possible so they can either turn a profit or keep the lights on.
If your company doesn’t rely on ads to stay afloat, the site experience is better.
If you dislike the page, exit the page within 10ish seconds without clicking anything and you will hurt the page’s SEO ranking.