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I think big part of it was the strike isn’t it?
They aren’t innovating, just doing the same stuff every other streaming service at a high price. The companies themselves shouldn’t merge, but rather the streaming services should merge to provide a single point of entry to all series and movies out there.
It looks like a few companies have to die in order for them to understand, because in the meantime, piracy is just growing. Who in the world wants to pay 15-20€/month per streaming service?