Tumblr's 'fediverse' integration is still being worked on, says owner and Automattic CEO Matt Mullenweg | TechCrunch
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Despite delays, the plan to connect Tumblr's blogging site to the wider world of decentralized social media, also known as the "fediverse," is still on,
  • OtterAEnglish
    32·
    11 months ago

    This is something that should take time so that it is done correctly. It would be much harder to get people on board if you had to fix things after launching.

    I assume it’s even harder to move an existing product to the Fediverse than it is to create a new platform from scratch

    • sabreW4K3@lemmy.tfEnglish
      10·
      11 months ago

      But they’re not moving people to the fediverse, they’re basically rolling out the same plugin integration that is available for WordPress already and the only reason they’re even attempting that is because they’ve not given up on monetizing Tumblr and in order to do that, they have to garner more traffic of which they feel that Tumblr can get with the rising tide of primarily Mastodon.

      I’ve said it before, I’ll say it again, people should move their Tumblr accounts to FireFish.

      • timconspicuous@lemmy.mlOP
        9·
        11 months ago

        I have big sympathies for FireFish, but I feel like the target audiences so far are very different. Maybe call it the network effect, but it’s difficult for me to imagine a tumblr user who maybe is used to blogging about their SuperWhoLock fandoms moving to FireFish where there probably is no big audience for that. At the same time I would want to see these users and their niches in the Fediverse.

        There is a very particular culture that is unique to tumblr which I don’t see moving somewhere else.

        • sabreW4K3@lemmy.tfEnglish
          2·
          11 months ago

          That’s fair, but the reality is that Tumblr has been dancing on a knife’s edge for a long long time. A community lead and funded effort like FireFish would provide the platform security needed for it to survive. But there’s no two ways about it, it won’t just happen magically. That said, TumblFish.social could truly be huge and propel FireFish to even surpass Lemmy in terms of users.

      • yessikg@lemmy.blahaj.zone
        2·
        11 months ago

        I enjoy FireFish but it’s too much like Twitter to replace Tumblr, somebody is working on a fediverse version of Tumblr tho

    • Blaze@discuss.tchncs.de
      6·
      11 months ago

      Definitely. It’s still nice that they consider it, Tumblr is a big name, even if less popular today than a few years ago

    • TheOneCurly@lemmy.theonecurly.pageEnglish
      23·
      11 months ago

      Here’s my guess.

      1. Tumblr users as a demographic are closer to fedi users than the Facebook/Instagram masses.
      2. There just aren’t that many Tumblr users anymore, at least compared to the overwhelming horde that is Threads. The threat of diluting the culture is just a lot lower.
    • Caesium@lemmy.world
      18·
      11 months ago

      imo Tumblr has always been the ‘weird kid’ of social media. in the past it definitely stuck out as unique and nowadays even though they’ve tried to act more like xitter and Instagram or whatever the users tend to be vehemently against the changes

    • Laticauda
      12·
      11 months ago

      Saying Tumblr is corporate in nature is like saying the lord of the flies Island was democratic. If they so much as changes a rounded corner to be sharp or vice versa the entire site throws a shit fit.

    • kevincox@lemmy.ml
      3·
      11 months ago

      I would say yes? They make Wordpress which is pretty open and usable by default and it is properly opensource. Since taking over Tumblr they seem to have been making reasonable improvements and in general trying to keep it open.

      In general they have been favourable to open source and open standards. So when they say they are adopting an additional open standard I have high hopes.

      But FWIW I also think that Threads joining the fediverse is likely a good thing. It is true that it may allow many people to be more comfortable on a user-hostile platform, but IMHO that is their right. I think the biggest concern is that if Threads or a small number of large platforms are the majority of users they can add proprietary extensions but I don’t think the biggest issue. The biggest strength is making the fediverse more popular, and allowing more people to pick more open options without needing to ditch or convince their friends upfront.

    • yessikg@lemmy.blahaj.zone
      3·
      11 months ago

      Those of us that are still using Tumblr are very against data collection and adds, Automattic has made some mistakes and us users are not very happy with them so they know they are on thin ice

  • AutoTL;DR@lemmings.worldBEnglish
    3·
    11 months ago

    This is the best summary I could come up with:

    Despite delays, the plan to connect Tumblr’s blogging site to the wider world of decentralized social media, also known as the “fediverse,” is still on, it seems.

    Over a year ago, Automattic CEO Matt Mullenweg — whose company acquired Tumblr from Verizon in 2019 — posted on Twitter that the site would “soon” add support for ActivityPub, the protocol powering Twitter/X rival Mastodon and other decentralized social apps.

    But it also led many fediverse advocates to wonder if Tumblr’s plans to join the world of decentralized social media had also been scrapped.

    Reading between the lines, it seems the company isn’t ready to place a full bet on ActivityPub — though Mullenweg generally supports a more open internet.

    Though Mastodon today only has around 1.5 million monthly active users, ActivityPub is seeing more momentum as of late — especially now that Instagram Threads, another Twitter/X competitor, is pledging integration with the fediverse.

    In another AMA response, Mullunweg also noted that a larger effort to migrate Tumblr’s half a billion blogs to WordPress on the backend is something he’s also contemplating in the new year.

    The original article contains 692 words, the summary contains 184 words. Saved 73%. I’m a bot and I’m open source!