Britons will be urged to stockpile tinned food, batteries and bottled water under a new campaign launched by the UK government to encourage the public to prepare for emergencies.

Oliver Dowden, deputy prime minister, will on Wednesday unveil a new website designed to help households mitigate potential harm from an array of risks, ranging from flooding and power outages to biosecurity crises such as another pandemic.

However, retailers on Wednesday warned the public not to bulk-buy items following the advice.

“While it is sensible to have some additional food at home, most households will find they already have sufficient non-perishables sitting in the cupboard,” said Andrew Opie from the British Retail Consortium, which represents supermarkets and other retailers.

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