“Death of the what? DVD is not dead, at all,” Kevin Costner said. “That’s what they’d have you believe. Maybe it’s not making the same amount of money, but just try to go ask for that from the studio. They won’t give that up. A lot of people that like my movies, they can’t get to a theater, and they’re waiting for that moment. You can’t make your film for the opening weekend. You have to make it for its life.“