That’s an interesting thought. There’s a lot of cases you see where people have stripped a comic’s name from the bottom of the image, but that’s not really what this project was designed for. Aletheia will guarantee you that the person/company sharing the media is who they say they are, but critically it won’t prevent infringement.

The example I give in my talk is that InfoWars could take a BBC news story and say “we made this”, but it wouldn’t let them modify that story and claim that “the BBC made this”. The goal is to be able to re-connect what someone is saying with the reputation of the person saying it, with the hope that we can start delegating our trust to individuals and organisations again.