YouTube first spoke about pause ads last year when it started trialing them in select regions. At the time, the company said that when you pause a video, it will shrink, and an ad will appear next to it.
“In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Schindler noted. He went on to share that YouTube’s pause ads are “driving strong brand lift results” and “are commanding premium pricing from advertisers.”
Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs. The nature of these ads, including their duration, skippability, and more is still unclear. We also don’t know if Google plans to introduce these ads on YouTube’s mobile apps.
The movie theater provides the screen, seating, AC, and Sound system. Not to mention that the movie theater does not stop the movie multiple times in the middle of a sentence to play an ad. People do sneak into movies, and strangely the theaters don’t seem to be going out of business because of it.
I have no problem with ads. I listen to podcasts with ads all the time. I have an issue with how YouTube does their ads (and that it never seems to be enough). If YouTube wanted to it would be trivial to avoid ad blockers by making the ad indistinguishable from the rest of the stream: Comes from the same source, and does not modify the user’s control of the page. But to do that YouTube would need to vet and be responsible for the ads they show (can’t have that) and users wouldn’t be forced to sit through an ad they aren’t interested in (can’t have that).
An ad before the video starts that is skippable after 5s is fine. But it’s never enough, and Advertisers will always push further until people get sick of it and get an AdBlocker. This falls firmly into the territory of “Piracy is a service problem”: They make the site shittier and shittier and there is an easy and free alternative to make the site significantly better. And you want me to feel bad for the poor Billion dollar company that is actively making its service worse to try to wring more money out of it?
Oh, they don’t play ads in the 1h30min that I pay 100 bucks for?? Actually they do, a whole half an hour of them, before the movie.
PS; do you think an advertiser would pay 20 cents for a 5s of ad? If the creator takes half, and Youtube has more costs than bandwidth, it’s the price it would take to have one ad per video. That’s multiple times more expensive than a super bowl ad.