Remarks by head of trade authority come amid fears UK firms could be undercut ‘to extinction’

Oliver Griffiths, the chief executive of the UK’s Trade Remedies Authority (TRA), which advises the government on trade defence, said it was keeping lines of communication open with ministers and had been in close contact with the car industry. “We’ll be ready to go if anyone does come to us,” he told the Guardian in an interview.

The European Commission also launched an anti-subsidy investigation into Chinese electric vehicles (EVs) late last year after warning that global markets were being “flooded” with cheap imports from the world’s second largest economy.

  • smoothbrain coldtakesEnglish
    92·
    5 months ago

    Yes, but the local industry already hurt itself by having not focused on the correct avenue for electrics.

    There is no entry-level electric car as far as I’m aware. Everything is incredibly expensive because they are all priced as luxury items. China has made this no longer the case. It’s kind of immaterial how they did this, if it’s government subsidies or actually budget effective designs. The point is they did it, and nobody in the West did.

    Somebody was trying to pitch me a 45k BMW as an “entry level” electric. Until last year, the Chevrolet Volt which is the closest thing I can find to entry level was also similarly priced around 42k until they dropped the price more than 10k for the 2023 models. From what I saw, all the Kia models are similarly priced around the 40k range.

    We focused entirely on making premium luxury vehicles, as if cutting emissions is a luxury solution and not a necessity.