TL;DR version:

  • From June to August, the number of active users of the AdGuard Ad Blocker extension for Chrome dropped by about 8%. But in late August, the trend reversed. The temporary slump in user growth was offset by the increased demand in the second half of the year.

  • After a brief period of turbulence that lasted about a month, we saw the trend stabilize. And while the daily number of uninstalls was still higher than before YouTube’s crackdown, it remained consistently lower than the number of daily installs.

  • After media reports and YouTube’s own statements implied that ad blockers were doomed, and especially after more and more users started noticing that their ad blocking extensions were not working properly on YouTube, we did indeed see a spike in uninstalls. However, at the same time, the number of installs also increased significantly! It may well be that the way ad blockers’ woes were amplified in the media inadvertently boosted their popularity and helped them woo new users.

  • The takeaway from all of this is that ad blockers — first and foremost, ad-blocking extensions — were rocked by YouTube’s onslaught, but survived. And, moreover, the interest has rebounded, as is evidenced by the growth in the number of active users.

  • Evkob
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    5 months ago

    I’ll chose to interpret this comment as a joke, but if anyone wants a desktop app for YouTube, check out FreeTube. No ads, subscriptions without a Google account, Sponsorblock integration, videos can be proxied through Invidious if wanted.

    • Varyk@sh.itjust.works
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      5 months ago

      Oh it’s okay, if your comment is a joke you probably don’t need to write it.

      • Evkob
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        5 months ago

        I meant your comment that I replied to. Suggesting emulating an Android app as the easiest way to watch YouTube on desktop is plain old silly.

        • Varyk@sh.itjust.works
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          5 months ago

          It takes 5 minutes and works flawlessly, that seems like a pretty solid choice.