These are all products that I legitimately like and want to engage with, but linking them all to a single account and more importantly a shared recommendation engine feels very flawed.
My music playlists from Youtube Music keep showing up on my Youtube homepage. Likewise, engaging with Youtube Shorts (especially subscribing) also subscribes to their youtube channel. I don’t know about anyone else, but what I find interesting in a 30 second video is not what I find interesting in a 10-30 minute video.
I feel like Google would be better served separating these recommendation engines. Even looking at this from a monetization lens, it feels inefficient. How do you guys feel? If you have any hacks or recommendations I’d love to hear them. I’m personally ready to create a TikTok account just to avoid contaminating my youtube feed.
Yeah I have no interest in Shorts (or TikTok for that matter), but I’m probably aged out of their target demo anyway. I do think, as a general point, platforms shouldn’t be trend-chasing each other. YT does longer form video well. TikTok does vertical video shorts. I say stick to your core competencies.
They kinda have to chase each other, because if they don’t they risk that if other platform’s way of serving content becomes dominant, they’ll be left in the dust.
They’re already “behind” when they see a potential leader emerge, so they need feature parity so that they catch at least some people in their audience in the same trap as that competing platform.