I want to agree, and still do for some of their items, but personally have found a lot of their products have gone downhill in the last few years. Quality control is all over on the gloves nowadays, sent two pairs back with weird stitching and a single pencil point tapered finger on liners. I originally liked the vigor midlayer fleece stuff as a budget R1 but it’s pilled and worn super fast and just isn’t that warm anymore.

Their alpine merino base layer stuff is pretty awesome though, and found the ascent shell touring jacket nice and breathable for backcountry stuff. For the most part I’ll just spend a bit extra and go for Patagonia moving forward, which of also consider a BIFL brand.