It’s not wrong headed at all. There is always an alternative.

In some cases that alternative is transit. In some cases that alternative is cycling. In some cases that alternative is carpooling. In some cases that alternative is driving an existing car more efficiently. In some cases that alternative is choosing to buy a ICE smaller car. In some cases that alternative is buying a BEV.

In all those cases, even a small step will reward someone for making that choise.