That’s after he was already saddled with it, so it’s all part of the larp. Making an X phone only makes sense if you want to extract value out of X, but he doesn’t want to extract value out of X, he wants to destroy Twitter beyond all recognition, and for now that means talking grandly about all of the ways that he will fight to make X work, all of which are doomed and designed to fail.

That’s my theory at least.