• @bionicjoey
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    195 months ago

    I was curious if they’d be working with a publisher or going indie this time. The article didn’t say. So I went straight to their website and their newsfeed hasn’t been updated in like a year.

    So I think it’s safe to say they haven’t gotten much better at PR 😂

    • The Assman
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      105 months ago

      https://lightnofire.com/press

      Hello Games is an independent video games developer based in Guildford, United Kingdom.

      We are developers and publishers of Light No Fire, Joe Danger, The Last Campfire and No Man’s Sky.

    • verysoft
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      5 months ago

      Spending money on advertisements without an actual PR team is a red flag to me.

      • BolexForSoup
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        5 months ago

        Most studios do not have a dedicated PR team. That’s a larger developer/publisher luxury. Often they just hack away at it together as a group or maybe if they’re lucky have one dedicated “social media manager“ who functions for basically anything remotely related to PR and marketing.

        • Neato
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          15 months ago

          They could contract PR out to a firm or team on a part-time basis. They absolutely need someone in PR and marketing. They released a trailer on the fucking Game Awards and the single thing they are most known for is lying to players about their product.

          • BolexForSoup
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            15 months ago

            I’m talking about developers writ large, but sure I would expect more from hello games at this point.

        • verysoft
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          15 months ago

          Most studios do not spend large amounts of money to appear on advertising shows either and with Hello Games’ history they should defo have a qualified PR manager or at least some serious consultation about it.