That’s because it’s a made up number that they add on instead of just pricing the vehicle accurately. So then they advertise it as $60K and then add the market adjustment of $40K.
If I was Attorney General I’d be shutting dealers down if the price before TTL was even $1 higher than the advertised price.
We bought an EV recently and the dealership told us the Market Adjustment was the easiest thing to negotiate away.
That’s because it’s a made up number that they add on instead of just pricing the vehicle accurately. So then they advertise it as $60K and then add the market adjustment of $40K.
If I was Attorney General I’d be shutting dealers down if the price before TTL was even $1 higher than the advertised price.