With the release of the Steam Deck OLED and the Steam Deck OLED Limited Edition tomorrow, Valve has given out a little bit more info on how they plan to combat scalpers.
There’s a reliable way to combat scalping in general. Start selling the item at a high price or in larger quantity and then cut the price whenever sales drop off.
That alone might be effective at reducing scalping, but would also put the item beyond the reach of entire income classes.
I’ve worked in camera retail and the local shops do just that, actually, and it’s effective. The FOMO people get their stuff first at a higher price, the shop gets a boost in margins, and everyone else gets to enjoy cheaper prices three months later (and have the early adopters sit through the bugs and first-run issues).
That alone might be effective at reducing scalping, but would also put the item beyond the reach of entire income classes.
The higher price isn’t permanent.
I’ve worked in camera retail and the local shops do just that, actually, and it’s effective. The FOMO people get their stuff first at a higher price, the shop gets a boost in margins, and everyone else gets to enjoy cheaper prices three months later (and have the early adopters sit through the bugs and first-run issues).
At first, sure, but the price drops off as existing demand is met.