Does anyone know why the paid PREMIUM TV channel for #cricket in the USA & Canada is called “Willow” it just seems like a really weird choice, one in the long string that really makes it feel like they are actively against growing in the game in Nortb America

  • n7gifmdnOP
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    1 year ago

    It usually refers to the weeping willow tree, I had no idea the connection to the bat. I would think you’d want to call the channel “Cricket TV” or similar.