Google has plunged the internet into a “spiral of decline”, the co-founder of the company’s artificial intelligence (AI) lab has claimed.

Mustafa Suleyman, the British entrepreneur who co-founded DeepMind, said: “The business model that Google had broke the internet.”

He said search results had become plagued with “clickbait” to keep people “addicted and absorbed on the page as long as possible”.

Information online is “buried at the bottom of a lot of verbiage and guff”, Mr Suleyman argued, so websites can “sell more adverts”, fuelled by Google’s technology.

  • Rodeo
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    1 year ago

    Unfortunately DDG has gone downhill quite a lot in the last year or two.

    Exception made for local businesses,

    It’s funny you say that, because in the last year or so suddenly my search results are being polluted with completely unrelated links to local businesses that don’t even contain a single one of my search terms.

    They’ve obviously struck some deal where they’re shoehorning these ads into search results now. Very frustrating because they serve them as regular links so they bypass adblockers.

    Really scummy move on their part, and it’s made their service worse to boot.