Netflix to open branded retail stores for some reason::Netflix has decided to open a number of brick-and-mortar locations to sell items based on hit shows, offer dining and provide live events. There’s also going to be an obstacle course based on ‘Squid Game.’
Because it’s not about immediate sales, it’s about marketing. They’ve been between major culture defining hits for a while, but imagine if such a store existed when Squid Games was at its peak. Create a few instagrammable moments at two locations, a place for hyped fans to pilgrimage, and that’s much cheaper than TV advertising. Not saying it’ll be successful, but I think there’s some logic to this.