Ecosia adds “contractually forced” Microsoft Clarity tracking (https://learn.microsoft.com/en-us/clarity/setup-and-installation/about-clarity | privacy faq : https://learn.microsoft.com/en-us/clarity/faq#privacy), which will record the behaviour of users on the website. Recording clics, size, and more.

They will also add an optional Google setting. Enabling the cookie will allow to get search results from Google, but also to get tracked by Google.

Optional Microsoft advertising tracking is still a thing, tho it may not be necessary if Bing can get a fingerprint and behaviour of the user in real time…

This may be the final flow for Ecosia for me. Unless somehow the Microsoft Clarity can be private… But I don’t think so.

  • ILikeBoobies
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    9 months ago

    It’s fine, it’s bing with a portion of profit going to charity (tree planting)

    The option to use google search instead while still having part of the profit going to charity also isn’t a bad thing

    If you’re using either then this is the more ethical option