After witnessing one of the most successful RPG releases in recent history, Diablo 4 seems to have lost all its viewership online. Being Blizzard’s highest-sold game ever, many expected the fourth installment in the Diablo 4 franchise to prosper, but instead, Diablo 3 has surpassed it suddenly.
On June 6, Diablo 4 was released worldwide as the game sold more than 10 million copies within 3 days of launch. This made it Blizzard’s highest-selling game of all time. However, it seems like the game continues to lose traction, losing more than 90% of its viewership since its June launch.
Rather Diablo 3 has surpassed its successor, even though it was released 11 years ago. With its new Season 29, Diablo 3 now sits at a weekly average of 3,000 viewers on Twitch with a peak of 5,600 viewers on September 17. For context, Diablo 4 has a weekly average of 940 viewers at the time of writing.
Diablo 4 saw a peak viewership of 940,000 at the time of its release, ten times more than Diablo 3 ever achieved. However, it has lost almost 99% of its peak viewership and sits at a weekly average of 940 on Twitch.
I’ve no interest in the Diablo series, but am I the only one who hates streaming as a measurement of success? It’s like the gaming media equivalent to when journalists report on Xitter hashtags… it’s just the easiest, dumbest metric available.
Probably because companies do their best to hide most metrics of purchases and players. Remember when some smart fella used the hyper accurate steam achievements to be able to derive how many people owned a game? Steam patched that out and now the best metric is based on number of review scores but that depends on the game, genre and score rating etc…
Diablo is on Battle.net, not steam. There’s no way to see player count, and viewer count does typically corelate to player counts. It’s not one-to-one, but it isn’t useless.