Yeah, shame on you. Even if this is used to make things cheaper it still fits the definition of ‘discriminatory’. As a company you’re not going around doing handouts, you’re doing the very opposite because your whole existence relies on maximizing what you take over what you give and the more desperate someone is the more you take. Which is why rich people and business owners in general pay less for a pack of cornflakes than some poor mom raising kids on her own.