That one baffles me. They were doing catalog based mail order since the start of their business.
They should have been in the perfect position to compete with what Amazon has become. They already had all the infrastructure in place. All they needed was a decent website version of their existing catalog with a simple ordering method, and they utterly failed at that.
They had online ordering years before amazon was even a thought, but the high ups canned it saying that the internet was just a passing fad. They put themselfs out of business while saying they knew better then the customer the whole while.
That one baffles me. They were doing catalog based mail order since the start of their business.
They should have been in the perfect position to compete with what Amazon has become. They already had all the infrastructure in place. All they needed was a decent website version of their existing catalog with a simple ordering method, and they utterly failed at that.
They had online ordering years before amazon was even a thought, but the high ups canned it saying that the internet was just a passing fad. They put themselfs out of business while saying they knew better then the customer the whole while.