I am trying to get back into watching hockey again, but the digital rink board ads are making it surprisingly difficult. When they slide or flicker my eyes snap to them instead of the play, and I end up losing sight of the puck, especially when it goes behind the net.
I cannot tell if this is an attention or sensory issue on my end or if the broadcasts have simply become more visually aggressive.
For people who watch regularly: Do the shifting digital ads distract you too, or do you barely notice them anymore?
I am genuinely trying to enjoy hockey again but my focus gets pulled away every few seconds and I am wondering how others experience this.


They need to bring in the glowing puck again. I thought it was stupid before but it makes sense now. Ironically I think this was brought in so Americans could see the puck easier. I could be wrong tho.
Unacceptable. If your attention is on the puck, then you’re not looking at the ads. This will lead to an arms race where the puck continues to glow increasingly brighter while ads also try to match in how stimulating they are.
They should bring back the glowing puck technology but only for times when the puck is hidden from view behind the lower boards. X-ray vision please.