Not much these days with sites like isthereanydeals providing historical price data. Might be in the old days where retailers could say something is on sale, and consumers being in the dark on if it really was a discounted price and they weren’t overpaying compared to buying from another store.

Now consumers know what the usual sales price is and can wait for it when it comes to games of interest. And with many different storefronts sales are frequent enough now you can wait until the next sale pops up without waiting too long.

One area though that has been like gambling though has been pc parts. With sudden events causing parts like ram to suddenly sky rocket.