Just got some Swisse vitamin D and 3/4 of the tub is air. I’ve had similar experiences with other brands too.
So what’s the deal?
Wouldn’t it be more profitable for them to use smaller packaging? Smaller=less material cost, more stock can be shipped in the same delivery. They can still sell it at the same price if they want
I can understand the “fill with air” gimmick for things like potato chips, but not supplements. These are numbered. There’s 60 pills here, you’re advertising this number on the label, you can still put the same number on a smaller tub.
Why tho?
The scale the bottles are produced at makes it so the cosy between a tall bottle or half size would be negligible. The actually material difference is fractions of a penny