BURN it?!?!?! That’s stupidly insane. Must be a plot by assholes that are going to make a lot of cash building an incinerator somehow.

Yes. There’s someone representing an incinerator company who’s well-featured in the article, making pro-incineration arguments. It seems so emblematic of today that there must surely be research evidence to indicate the better move but it doesn’t seem to matter much in the making of society-directing decisions, how they’re covered in popular media, and everyday people’s understanding of sociopolitical issues (or lack thereof)