Ford reports that its latest loss per EV is $40,000. It used to be $100k. But they don’t disclose how much of this is plant depreciation, which US rules allow for aggressive expensing. So for Ford, EV cost reporting is a PR operation to get government/stakeholders to stop it from making EVs.
Xiaomi EVs are very attractive vehicles, and previous loss reported was $6000. It certainly would sell well priced $900 higher, but it looks like volume and marketing will let it achieve profitability soon enough.
Ford reports that its latest loss per EV is $40,000. It used to be $100k. But they don’t disclose how much of this is plant depreciation, which US rules allow for aggressive expensing. So for Ford, EV cost reporting is a PR operation to get government/stakeholders to stop it from making EVs.
Xiaomi EVs are very attractive vehicles, and previous loss reported was $6000. It certainly would sell well priced $900 higher, but it looks like volume and marketing will let it achieve profitability soon enough.