“Quebecor looks to have strong momentum on customer acquisition, but we believe a more balanced approach in terms of price and quantity would be a better strategy for long-term shareholder value creation,” Mr. Yaghi said.

He said that while the company picked up customers, revenues from its telecom operations fell by 2 per cent year-over-year, which showed that “relying on subscriber loading alone will not be enough” to boost financial results.

How is this any different than the others? Except that their strategy was undercutting the others.