I don’t understand the posture you’re describing. How is it fighting dirty to use your elbows in a fight? Or are you talking about preemptively elbowing somebody in the jaw during a struggle for the puck? Like a sucker punch but with an elbow…?

I thought elbows up was about positioning your elbows to occupy space while digging for the puck in the corner. I don’t think it’s about fighting dirty but about asserting your entitlement to space. “This puck is mine, you’re going to have to go through me to get it” …but I haven’t played hockey in 25 years or so.

It’s all a bit moot because if somebody twice your size corners you and demands your lunch money, it’s not fighting dirty to use your elbows while trying to get away.

I don’t think the graphics are great. I think they get the posture wrong. I think the slogan is more about determination than strength. I don’t think Canadians should feel superior to Americans. But also I think it’s gross to see someone insisting we ought to feel shame about the suggestion we should protect ourselves.