Maybe you’d like to think that through a bit deeper. Canadians getting price hikes on all the stupid streaming services many won’t feel they can do without even now; the operating system(s) in which they’re trapped; the games they (especially younger they who don’t take this seriously) buy; cloud services and apps for their zombie phones; and enterprise software systems.

I didn’t say ads, I just said “virtual” and virtual content/services are a huge U.S. export. That’s a lot of additional wealth that could be drained from our economy for nothing. Tariffs are pretty impractical for online transactions not tied to physical goods, but they control the credit card system and swift so they’d have a broader shot at it than us.

It’s those ads in either direction that are the small fries.