I found both. Some items are more expensive, others are actually cheaper. Buying produce and veg in season is key. Bulk if you can. Watch for sales especially with clothing and anything that is household items (TP, shampoo etc.). Not buying American is the first goal. Canadian is the next. Lots of cheaper stuff can be had by non-USA products. Shopping is a skill like everything else. I am sure they all are ok with paying Starbucks drink 2x a day