Exclusive: 20% of Americans support boycott of firms aligning themselves with Trump agenda
www.theguardian.com
New poll also shows that a significant share of Americans will avoid companies that drop social-inclusion policies

Summary

A Harris Poll revealed that 20% of Americans support boycotting companies aligning with Trump’s agenda, including major brands like Amazon, Target, and Tesla.

Boycotts are driven by dissatisfaction with companies rolling back diversity, equity, and inclusion (DEI) initiatives, with 46% citing DEI rollbacks as a reason.

Support for boycotts is stronger among younger, non-white, and Democratic demographics. Some boycotts, like the “Latino Freeze Movement” and religiously motivated Target boycotts, are coordinated within communities.

Companies cite legal pressures for DEI changes, while critics view it as a moral compromise.

  • floofloof
    72·
    3 days ago

    “The data suggests this is a miscalculation,” she said. “When 20% of Americans are permanently changing their consumption habits and nearly a third of boycotters say they’ll hold out indefinitely, convenience may no longer be the decisive factor companies think it is.”

    So that’s about 6% who plan to boycott for as long as needed. 94% don’t. It’s a start, but it sounds like convenience is still a pretty decisive factor for Americans.

    Edit: I may have misread the statistics and been too pessimistic.

    • Buffalox@lemmy.world
      51·
      3 days ago

      How did you get from a third will do it for as long as it takes, to just 6%?
      20% will do it permanently, meaning even if Democrats win by next election, they will continue to boycott companies that support Trump now.

        • Buffalox@lemmy.world
          4·
          3 days ago

          OK that’s an understandable mistake, but not what the article states according to the quotes that have been posted.

          Obviously “permanent” 20% (no end) is longer than “Indefinitely” 33% (meaning it’s to be decided, possibly ending when no longer necessary).