“Right now, I’m a little angry. I don’t want to invest in American companies,” says Joanna Goodman, owner of Au Lit Fine Linens, a Toronto-based bedding and nightwear company.

“It’s about having your eggs in one basket. And right now, that basket is very reckless and very precarious,” she continues.

From Houthi attacks in the Red Sea, to the Ukraine war, global events in recent years have given rise to a more recent phenomenon – reshoring.

Bringing business operations back to home shores, it is the reversal of offshoring.