Yeah it’s not just made up by big business, it’s the same as when COVID hit.
"Oh, our product is going to be 20% more expensive due to supply chain disruptions… Might as well raise the price by 50% and pocket the rest while blaming it all on the supply chain.
Customers will be mad it’s going up by 20% so they won’t be any more mad if it goes up by 50% instead."
Yeah it’s not just made up by big business, it’s the same as when COVID hit.
"Oh, our product is going to be 20% more expensive due to supply chain disruptions… Might as well raise the price by 50% and pocket the rest while blaming it all on the supply chain.
Customers will be mad it’s going up by 20% so they won’t be any more mad if it goes up by 50% instead."