Summary
Tesla’s sales in Germany fell 59% in January, reaching their lowest level since July 2021, as CEO Elon Musk’s political activities may be damaging the brand.
Musk’s support for Germany’s far-right AfD and controversial remarks about the country’s history have drawn criticism. Tesla also saw declines in France and the UK, key European EV markets.
Other factors, such as production changes and inventory shortages, contributed to the slump.
Competitors like Volkswagen and BMW gained market share, and rival EV makers are actively courting disaffected Tesla customers.
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