LimpRimble to ShrinkflationEnglish · 1 month ago

"Losing 50 ml for the same price": Canadians call out Classico pasta sauce shrinkflation

dailyhive.com

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"Losing 50 ml for the same price": Canadians call out Classico pasta sauce shrinkflation

dailyhive.com

LimpRimble to ShrinkflationEnglish · 1 month ago

"Losing 50 ml for the same price": Canadians call out Classico pasta sauce shrinkflation | Eat & Drink

dailyhive.com

Last year, Canadians called out Kraft Dinner for shrinkflation, with packs becoming 25 grams lighter. Now, Classico pasta sauce has shrunk.

I noticed this after my latest SaveOn order and was going to post pictures, but here’s a whole article about it.

Not only is the jar smaller, but they have added more water - aqua-flation!

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caseyweederman
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1 month ago
Same in Canada. The reason this is newsworthy is that people are pushing back.

Shrinkflation

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A community about companies who sneakily adjust their product instead of the price in the hopes that consumers won’t notice.

We notice. We feel ripped off. Let’s call out those products so we can shop better.

What is Shrinkflation?

Shrinkflation is a term often coined to refer to a product reducing in size or quality while the price remains the same or increases.

Companies will often claim that this is necessary due to inflation, although this is rarely the case. Over the course of the pandemic, they have learned that they can mark up inelastic goods, which are goods with an intangible demand, such as food, as much as they want, and consumers will have no choice but to purchase it anyway because they are necessities.

From Wikipedia:

In economics, shrinkflation, also known as the grocery shrink ray, deflation, or package downsizing, is the process of items shrinking in size or quantity, or even sometimes reformulating or reducing quality, while their prices remain the same or increase. The word is a portmanteau of the words shrink and inflation.

[…]

Consumer advocates are critical of shrinkflation because it has the effect of reducing product value by “stealth”. The reduction in pack size is sufficiently small as not to be immediately obvious to regular consumers. An unchanged price means that consumers are not alerted to the higher unit price. The practice adversely affects consumers’ ability to make informed buying choices. Consumers have been found to be deterred more by rises in prices than by reductions in pack sizes. Suppliers and retailers have been called upon to be upfront with customers.

https://en.wikipedia.org/wiki/Shrinkflation

Community Rules

Posts must be about shrinkflation, skimpflation or another related topic where a company has reduced their offering without reducing the price.
The product must be a household item. No cars, industrial equipment, etc.
You must provide a comparison between the old and new products, what changed and evidence of that change. If possible, also provide the prices and their currency, as well as purchase dates.
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n.b.: for moderation purposes, only posts in English or in French are accepted.##

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