But, and this may be an important difference, McDonald’s and restaurants aren’t a coffee house that built its rep on the backside of an homage to Viennese coffee houses - see the decor similarities and learn about “suspended coffees” - in the hopes of filling the shop with literati and being just so damned hip that they were their own advertisement. And that worked a treat for it.
And now it’s tearing up its Austrian passport. And now it will be as American as McDonald’s, which has a 20-minute target for table turning.
This is the first time I’ve ever heard the Vienna connection. I thought Starbucks was based on Italian coffee (espresso, cappuccino, latte, macchiato, etc).
But now their coffee has more in common with Dairy Queen than what Italians drink.
But, and this may be an important difference, McDonald’s and restaurants aren’t a coffee house that built its rep on the backside of an homage to Viennese coffee houses - see the decor similarities and learn about “suspended coffees” - in the hopes of filling the shop with literati and being just so damned hip that they were their own advertisement. And that worked a treat for it.
And now it’s tearing up its Austrian passport. And now it will be as American as McDonald’s, which has a 20-minute target for table turning.
This is the first time I’ve ever heard the Vienna connection. I thought Starbucks was based on Italian coffee (espresso, cappuccino, latte, macchiato, etc).
But now their coffee has more in common with Dairy Queen than what Italians drink.