A Saskatchewan hockey referee is gaining widespread attention after posting a video on social media telling coaches and parents to “do better.”

Dave Kadun recently took to Instagram, calling on the hockey community to think twice before yelling — or swearing — at a young official.

“Think about what you’re doing when you’re yelling at a 12 or 13-year-old kid,” Kadun said in his video, which has garnered 1.5 million views.

“You’re killing them inside.”