Coca-Cola has been accused of quietly abandoning a pledge to achieve a 25% reusable packaging target by 2030 in what campaigners call a “masterclass in greenwashing”.

The company has been previously found by researchers to be among the world’s most polluting brands when it comes to plastic waste.

In 2022, the company made a promise to have 25% of its drinks sold in refillable or returnable glass or plastic bottles, or in refillable containers that could be filled up at fountains or “Coca-Cola freestyle dispensers”.

But shortly before this year’s global plastics summit, the company deleted the page on its website outlining this promise, and it no longer has a target for reusable packaging.

  • tempest
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    13 hours ago

    There already is a system in place they are just being cheap.

    Every container coke comes in could be made of aluminum one of the most recyclable and reusable metals we have.

    • Car@lemmy.dbzer0.com
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      6 hours ago

      Aluminum with a thin plastic liner. Only glass gets away without any use of plastics, and even they maybe not, as I haven’t seen any bottle caps without some sort of lining lately

      • tempest
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        5 hours ago

        Yeah they are not perfect but still objectivity better.