In a quarterly earnings call that was overwhelmingly about AI and Meta’s plans for it, Zuckerberg said that new, AI-generated feeds are likely to come to Facebook and other Meta platforms. Zuckerberg said he is excited for the “opportunity for AI to help people create content that just makes people’s feed experiences better.” Zuckerberg’s comments were first reported by Fortune.
“I think we’re going to add a whole new category of content, which is AI generated or AI summarized content or kind of existing content pulled together by AI in some way,” he said. “And I think that that’s going to be just very exciting for the—for Facebook and Instagram and maybe Threads or other kind of Feed experiences over time.”
The goal has always been engagement prisons. Where people never leave the platform. With generated content this must seem like a final step. They don’t need to make people to interact with each other in ways that keeps both of them engaged. They don’t need to leech content from other sites while preventing people from going to the site. With generated content people will interact with themselves while engaged in completely fabricated content. It’s even more dystopian than ever.