A retired gas industry executive, a shadowy “grassroots” group and a controversial media company are spreading misinformation while turning residents against a proposed solar farm — and each other.

The first article in the Mount Vernon News last fall about a planned solar farm simply noted that residents were “expressing their concern.” But soon the county’s only newspaper was packed with stories about solar energy that almost uniformly criticized the project and quoted its opponents.

Then a new “grassroots” organization materialized and invited locals to an elaborate event billed as a town hall, with a keynote speaker who denied that humans cause climate change.

Someone sent text messages to residents urging them to “stop the solar invasion” and elect two county commission candidates who opposed the solar farm. And one day this past March, residents received an unfamiliar newspaper that contained only articles attacking Frasier Solar, a large project that would replace hundreds of acres of corn and soybeans with the equivalent of 630 football fields of solar panels.

To many in the deep-red central Ohio community, it seemed that solar had become the focus of news and politics. They were right. Fossil fuel interests were secretly working to shape the conversation in Knox County.