YouTube has found a new way to bypass ad blockers by integrating ads directly into video content via "server-side ad insertion," complicating the detection and blocking of ads. How will ad blockers respond?
Crowdsourced “tagging” of the affected area of the video timeline (like Sponsorblock) would fix this, unless Google get really devious and randomize the placement of the ad for various users.
I mean placement within the video timeline. E.g. do all users see the ad at 0:00 or 2:00 or does it jump around for everyone to prevent it from being tagged.
And when the pampers ad is 24 second long and the walmart ad is 55 seconds, even if they start at the same time, they won’t end at the same time, and now the next ad, even if it starts at 5:00 in the video, starts at a different time as well.
[Edit] actually, it doesn’t matter. Old timestamps need to work, so when a user links to 5:00 in the video,the actual video stream needs to align with that, but the ad will be injected to the stream before. So trying to jump over the ad would just play you another ad first.
In Youtube, where you can get entire movies or 5-hour live streams as ads? That reality? Where the limit for a skippable mid-roll add is anywhere up to 12 hours?
So then after one person has had 2 ads that last a total of 40 seconds and another has had 2 that lasted 70 the timing is completly off for how far into the videos the ads are
Did you read the article? The article shows a post from Sponsorblock and it specifically states that they turned off sponsor block submissions on effected browsers since they can’t be reliable with the new ad delivery method
This breaks the current SB implementation, but if the ad duration is known and consistent across the userbase then it will fix itself as users tag videos with the “new” timestamps.
I mean it might be, or they could decide to deliver 30 second ads to people they think are more likely to watch and 15s to ones they don’t. I don’t know enough about this implementation, for all I know they could have offset it by a few seconds because of Sponsorblock. Seems like they’d do anything to try to push more ads so who really knows at this point?
Crowdsourced “tagging” of the affected area of the video timeline (like Sponsorblock) would fix this, unless Google get really devious and randomize the placement of the ad for various users.
It will always be randomized, otherwise it’s not targeted. There’s no reason to run Swedish pampers ads in the US or Walmart ads in Japan.
I mean placement within the video timeline. E.g. do all users see the ad at 0:00 or 2:00 or does it jump around for everyone to prevent it from being tagged.
And when the pampers ad is 24 second long and the walmart ad is 55 seconds, even if they start at the same time, they won’t end at the same time, and now the next ad, even if it starts at 5:00 in the video, starts at a different time as well.
[Edit] actually, it doesn’t matter. Old timestamps need to work, so when a user links to 5:00 in the video,the actual video stream needs to align with that, but the ad will be injected to the stream before. So trying to jump over the ad would just play you another ad first.
Sure, in a reality where that happens, but that isn’t ours. Ads are overwhelmingly made to match the standard 0:15 and 0:30.
In Youtube, where you can get entire movies or 5-hour live streams as ads? That reality? Where the limit for a skippable mid-roll add is anywhere up to 12 hours?
“Placement” ie. on the timeline, friend. Not target.
Right but the swedish pampers ad and the walmart as will be different lengths so the timings wont be the same
Not necessarily, but sure?
So then after one person has had 2 ads that last a total of 40 seconds and another has had 2 that lasted 70 the timing is completly off for how far into the videos the ads are
So, you don’t work in the industry?
Adtech? Fuck no I have self respect.
Yeah, it was a rhetorical comment on your understanding of how that process works at all, no offense.
Did you read the article? The article shows a post from Sponsorblock and it specifically states that they turned off sponsor block submissions on effected browsers since they can’t be reliable with the new ad delivery method
Affected*
Wasn’t sure which one to use, thanks
This breaks the current SB implementation, but if the ad duration is known and consistent across the userbase then it will fix itself as users tag videos with the “new” timestamps.
That only works if the ads served are all the same or at least same time length. Which is very unlikely.
Yeah, but the article didn’t say anything about consistent durations and spacing. It might be the case, but I have no idea how to find that out.
Consistent duration can be assumed, because that’s how advertising works. The 15-second spot is still the standard.
I mean it might be, or they could decide to deliver 30 second ads to people they think are more likely to watch and 15s to ones they don’t. I don’t know enough about this implementation, for all I know they could have offset it by a few seconds because of Sponsorblock. Seems like they’d do anything to try to push more ads so who really knows at this point?
I wonder if you could just download the video twice and then remove any frame not present in both copies