Lionsgate has become the first significant Hollywood studio to go all-in on AI. The company today announced a “first-of-its-kind” partnership with AI research company Runway to create and train an exclusive new AI model based on its portfolio of film and tv content.
Lionsgate’s exclusive model will be used to generate what it calls “cinematic video” which can then be further iterated using Runway’s technology. The goal is to save money – “millions and millions of dollars” according to Lionsgate studio vice chairman Michael Burns – by having filmmakers and creators use its AI model to replace artists in production tasks such as storyboarding.
In corporate jargon terminology, Burns said that AI will be used to “develop cutting-edge, capital-efficient content creation opportunities.” He added that “several of our filmmakers are already excited about its potential applications to their pre-production and post-production process.”
Because mistakes are less obvious, and when they do happen tend to be subjective and hard to “prove”. You can do a creative job poorly and it might be a while before anyone catches on, so AI gets to just sort of squat there while AI companies pretend LLMs are capable of genuine creative output.
Any job that has an objectively correct result from the work being done will be screwed up by AI on day one, if not immediately.
See also: AI written code