Instead of having customers donate a dollar and giving them a coupon book "worth" $30, why doesn't KFC just donate those $30 themselves (or even half)?

strawberry@kbin.earth · 3 months ago

Instead of having customers donate a dollar and giving them a coupon book "worth" $30, why doesn't KFC just donate those $30 themselves (or even half)?

kent_eh · 3 months ago

Not everyone will use every coupon in the book

Most people don’t use most of the coupons. And the company bets on that, no matter what the *potential * value of the coupons is.

It’s the same with mail-in rebates. The promise of them can drive additional sales, but since 40-60% never get claimed, it’s just extra profits at the end of the day.