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The Kremlin is working to systematically instill “patriotic” values in children and teenagers through a Soviet-style propaganda campaign as it looks toward preparing the next generation for a life shaped by conflict with Ukraine and the West.

“We need warriors, gunmen, stormtroopers — those who, at the president’s first call, will rush to the military enlistment offices , not Verkhny Lars,” a Russian government official said, referring to the Russian-Georgian border crossing where tens of thousands of Russians fled the country during the fall 2022 “partial” mobilization for the war.

“And there’s nothing to be embarrassed about,” he said.

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"Our Fatherland is in danger, threatened by the West and the United States. We no longer need hipsters, rappers, or lovers of Western culture — only Navalny supporters come from them,” he said.

Winning the hearts and minds of young people has been one of the Kremlin’s main domestic policy priorities since 2000, when Putin first became president. Putin’s early presidency saw the creation of state-funded youth movements championed by Kremlin ideologists such as admitted Western culture lover Vladislav Surkov and Vyacheslav Volodin.

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The Kremlin is now transforming Rosmolodyozh, the Federal Agency for Youth Affairs, into a vast new ideological body tasked with systematizing and unifying all youth ideological education initiatives, from kindergarten to higher education.

According to Russian media reports, the agency will receive a significant funding boost in the coming year, along with new leadership.

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