“The TV business isn’t just about selling TVs anymore. Companies are increasingly seeing viewers, not TV sets, as their most lucrative asset…”
“The TV business isn’t just about selling TVs anymore. Companies are increasingly seeing viewers, not TV sets, as their most lucrative asset…”
It’s been a digital billboard for at least 40 years of my life. Radio was no different, so be sure to drink your Ovaltine.
Have you never seen a commercial before? Cheap subsidized hardware? Bloatware loaded on phones? Bloatware on TVs? Games that require 5 mins of ad time? Google’s crippling of Chrome to break ad blockers? Unskippable ads on YouTube? Sponsored ad spots in YouTube videos? All the 3rd party logos on Smart TV boxes? Product placements in movies? Ad placements before the movie starts? The list goes on.
The entire entertainment industry is based around advertising. Every delivery platform is designed to show you ads first and entertainment second.
People have problems figuring that out?