I asked a relative to look for RealVNC on the Play Store and install it. Once they were done, I asked them to fulfill a basic task inside RealVNC and they were really confused by my instructions. I took a look at their phone, lo and behold, they had installed a different app. I asked them to repeat the install procedure while I watched. They punched in “realvnc” in the search box, two identically formatted results appeared. Their finger instinctively clicked the Install button on the top result. It was an ad. 🤦‍♂️🤦‍♀️🤦

  • Avid AmoebaOPEnglish
    156·
    4 months ago

    Of course it’s user error. However a system makes it easier or harder to achieve a task or make errors. You say it’s clearly not the app that was asked for. I see two equally sized icons of nearly identical color, two equally sized Install buttons if the same color. The first one being the wrong one. And this is after looking for an exact app name. I think we don’t need a focus group to show this drives clicks away from the searched app and to the ad. In fact we can be reasonably sure Google’s research drove the decision to create this UX. In a slightly saner timeline I’d have expected the ad to not have an Install button on it or at the very least to not use the prominent button color. 😒 BTW I didn’t downvote.